Livpure is an esteemed establishment in the Indian corporate world and is one of the most trusted and customer centric brands in India with 1M+ Happy Customers. Livpure with 10+ years of research and customer satisfaction is a brand that operates in a plethora of categories, all aimed towards wellnessThe products are thoughtfully designed to minimize environmental impacts while ensuring best quality. Our categories include Water Purifiers, Appliances, Water Purifiers on Subscription, Mattresses & Sleep Accessories and Smart Home Solutions.

Livpure is a pioneer in manufacturing and supplying products aiding wellness in your life and homes; with a strong background in research and development. Providing you with smart and ingenious products all under one roof. Backed by superior engineering and cutting-edge technology, Livpure is the future for today’s savvy consumers.

The brainchild of technocrats and experienced professionals, it is focused on delivering superior wellness-driven products for your home. We at Livpure aim to establish new benchmarks in technology and offer world-class choices to the modern Indian consumer.

Fueled by a state-of-the-art manufacturing unit where we research, develop and refine appliances, products, and services to provide the best to our customers. We maintain the highest standards of quality and hygiene to avoid any contamination. Each product is manufactured and assembled in a sterile environment and tested thoroughly at our quality control lab.

Our strong distribution network with pan India distribution powered by 1000+ certified engineers open the doors to access each consumer in every corner of the country. Our mission is to make Livpure Smart Homes a household name across the country.

With the legacy of team spirit, trust, prosperity, commitment, excellence, and vigour to strive for more, Livpure is working towards changing the face of the Indian market.

Our Vision, Mission & Purpose


Socially and Environmentally responsible organization that embraces diversity and delivers financial equity for employees and shareholders.


To deliver purity, health & wellness to our customers in ways that are good for the planet and people.


To do business with a "Shared Planet", "Diversity First", and "Social Equity" as core values.

We are proudly SAR Group.

SAR Group has a rich legacy of more than 30 years and houses brands like Livpure, Livguard, Ncubate, Livfast, and HEKA among others. Founded in 1988, by Mr. Rakesh Malhotra and Mr. Navneet Kapoor, SAR
Group has worked towards building a safer world for future generations by creating innovative and environmentally positive brands. Over the years, SAR Group has emerged as one of the top market leaders in Water Purification, Batteries, Inverters, Electric Vehicles, and Venture Capital.
In the year 2012, SAR began with mission 555(5000 Happy Employees, 5000 Crore Revenue, and 500 Crore Profit) by the year 2022. SAR aims to continue its vision of impacting consumers’ lives, not just in India but globally as well, along with making a positive contribution towards sustainability.

Our Leaders

Mr. Rakesh Malhotra

Founder & Mentor

Mr. Navneet Kapoor

Chairman & Co-Founder

Mr. Rakesh Kaul

Managing Director